Free is magic. If you offer something for free, people will gladly spend money to get it.
– Barry Schwartz, professor of psychology at Swarthmore College
Go to your nearest 7-11 convenience store. Walk in a straight line to the Slurpee dispenser. Do not glance to your right, and do not glance to your left. Get your 100% free 7-ounce Slurpee, turn, walk past the beef jerky rack, and leave the store. Oh, and make sure you have plenty of gas in your car before you head out so you don’t have the urge to fill up at 7-11.
If you spend any money while at 7-11 today then you will be contributing to the success of the company’s yearly gimmick! On 7/11/2010 the company handed out 4.5 million free Slurpees and they saw a 38% spike in Slurpee sales that same day. Actually, you know what goes good with Slurpees? Funyuns.